RESOURCES

ASSET MANAGER
Asset Management refers to any system that monitors and maintains things of value to an entity or group. It applies to both tangible assets (such as buildings) and intangible assets (such as human capital, intellectual property, goodwill and/or financial assets). Asset management is a systematic process of developing, operating, maintaining, upgrading, and disposing of assets cost-effectively.

BRAND MANAGER
Brand management is the analysis and planning on how a brand is represented in the market. Developing a good relationship with the target market is essential for proper brand management. Physical elements of brand management usually refer to the product itself; the look, price, the packaging, etc.

IMLINK®
Imlink is a proprietary web application which is developed and supported by Imtech Graphics for the use by employees and customers. The web application’s primary purpose is to provide a custom- ized user interface into the Xinet webnative digital asset management system. Additionally, it provides a series of other useful tools which expand upon this core purpose.